Current:Home > ContactTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Prime Capital Blueprint
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-19 13:48:04
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (5348)
Related
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Messi the mega influencer: Brands love his 500 million followers and down-to-earth persona
- Margot Robbie Trades Barbie Pink for Shimmering Black at the 2024 Oscars
- 2024 starting pitcher rankings: Spencer Strider, Gerrit Cole rule the mound
- Former Syrian official arrested in California who oversaw prison charged with torture
- You'll Crazy, Stupid, Love Emma Stone's Shell-Inspired 2024 Oscars Gown
- Descendants of suffragists talk about the importance of women's voices in 2024
- Issa Rae's Hilarious Oscars 2024 Message Proves She's More Than Secure
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Havertz scores late winner as Arsenal beats Brentford 2-1 to go top of Premier League overnight
Ranking
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- The Wild Case of Scattered Body Parts and a Suspected Deadly Love Triangle on Long Island
- Eli Lilly's new ad says weight-loss drugs shouldn't be used out of vanity
- Patrick Mahomes' Brother Jackson Mahomes Sentenced to 6 Months Probation in Battery Case
- Former Syrian official arrested in California who oversaw prison charged with torture
- Men's March Madness bubble winners and losers: Villanova on brink after heartbreaking loss
- Why you should stop texting your kids at school
- Messi the mega influencer: Brands love his 500 million followers and down-to-earth persona
Recommendation
What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
The 2 states that don't do daylight saving — and how they got rid of time changes for good
Social media reacts to Sean O'Malley's dominant title defense at UFC 299 vs. Marlon Vera
2024 Oscars: Mark Consuelos Is the Ultimate Instagram Husband as Kelly Ripa Rocks Lingerie Look
Meta releases AI model to enhance Metaverse experience
Man dead after being shot by police responding to reports of shots fired at Denver area hotel
You Only Have 12 Hours To Save 30% on Poppi Prebiotic Sodas With 5 Grams of Sugar
Theft of cheap gold-chain necklace may have led to fatal beating of Arizona teen, authorities say