Current:Home > MarketsGen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection -Prime Capital Blueprint
Gen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection
View
Date:2025-04-15 17:18:26
We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.
If you hate wearing underwire bras that dig into the skin— and, let's be honest, who doesn't?— Parade just launched a new collection of bras that will change your life.
Reviewers are calling the new launch of size-inclusive bras "perfect," "comfortable," "supportive," "incredible" and, well, the list goes on. Parade evidently cracked the code to comfortable underwire bras that are just as stylish and sexy as they are supportive with their weightless and flexible CloudLift wire technology. The bras are made for sizes 32A through 46G, for day and night and can be worn and layered with just about anything.
Parade's new collection of bras will have wearers feeling powerful, playful and confident. They even turned one of their cult-favorite bralettes into a bra, which one reviewer says "is a must have" because "it forms to YOUR body making it comfortable to wear all day."
Scroll below to shop the rest of Parade's collection, and be prepared to meet your new favorite bra (or two).
This t-shirt bra is reliable, cushiony and weightless. Whether you wear it with bodysuits, sweaters or t-shirts, you'll feel supported and comfortable all day and night long.
One reviewer shares, "I'm a trans woman who finally bought her first bra at age 28 and this feels amazing. It fits really well and easily feels comfortable for an entire day. I'm definitely going to get several more because this one is perfect!"
This sheer triangle bra is simply adorable. The pop of pink offers a vibrant, playful touch of color to the look, too. The look strikes the perfect balance between being comfortable, sexy and supportive. It's especially great if you're looking for an underwired bra that isn't too bulky.
This balconette bra has the perfect retro look, with a super comfortable feel. It has a sheer finish for a sexy feel, along with underwire that doesn't dig into the skin.
One reviewer shares, "I usually HATE wearing bras like absolutely despise. However, I love parade so when I saw that parade was releasing bras I knew I had to try. I got the balconette bra in eightball and I was immediately impressed. I usually really hate wearing bras with underwire but on this one, you can't even feel it, and not to mention they are very true to size no side boob or anything. The silky mesh fabric is so comfortable so I definitely recommend this bra if you are not usually a bra wearer like me because it is supportive while still feeling like you have nothing on."
Looking for the perfect everyday bra? This Dream Triangle Bra is what you've been searching for. It has a super soft material that doesn't dig into the skin, full coverage and a flattering cut. The color options are also super cute!
One reviewer raves, "I have been trying this bra out for a month now and I gotta say it fits, feels and supports better than any other bra I have tried. It also washes up really well compared to other bras of mine that will pull. This bra is a must have, it forms to YOUR body making it comfortable to wear all day."
For a comfortable and lightweight bra that will become your go-to for everyday wear, this plunge bra is perfect. It's easy to wear under t-shirts, sweaters, bodysuits and just about anything else. One reviewer shares, "This bra is INCREDIBLE! I never wear underwire bras, but this may just have convinced me...."
In more fashion news, check out these $8 temperature adjusting tights that have over 19,000 5-star reviews.
Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!veryGood! (38)
Related
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Officer seriously injured during Denver Nuggets NBA title parade
- How seniors could lose in the Medicare political wars
- 5 dogs killed in fire inside RV day before Florida dog show
- Trump issues order to ban transgender troops from serving openly in the military
- Kate Spade 24-Hour Flash Deal: Get This $380 Backpack for Just $99
- Taylor Lautner “Praying” for John Mayer Ahead of Taylor Swift’s Speak Now Re-Release
- Cook Inlet Gas Leak Remains Unmonitored as Danger to Marine Life Is Feared
- North Carolina justices rule for restaurants in COVID
- New childhood obesity guidance raises worries over the risk of eating disorders
Ranking
- All That You Wanted to Know About She’s All That
- An Obscure Issue Four Years Ago, Climate Emerged as a Top Concern in New Hampshire
- Florida high school athletes won't have to report their periods after emergency vote
- Harvard Medical School morgue manager accused of selling body parts as part of stolen human remains criminal network
- 'We're reborn!' Gazans express joy at returning home to north
- Khloe Kardashian Slams Exhausting Narrative About Her and Tristan Thompson's Relationship Status
- Avalanches Menace Colorado as Climate Change Raises the Risk
- Midwest Convenience Stores Out in Front on Electric Car Charging
Recommendation
Highlights from Trump’s interview with Time magazine
She was declared dead, but the funeral home found her breathing
Unplugged Natural Gas Leak Threatens Alaska’s Endangered Cook Inlet Belugas
House Bill Would Cut Clean Energy and Efficiency Programs by 40 Percent
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
What Really Happened to Princess Diana—and Why Prince Harry Got Busy Protecting Meghan Markle
Uma Thurman and Ethan Hawke's 21-year-old Son Levon Makes Rare Appearance at Cannes Film Festival
Another Cook Inlet Pipeline Feared to Be Vulnerable, As Gas Continues to Leak