Current：Home > NewsHow niche brands got into your local supermarket -Prime Capital Blueprint
How niche brands got into your local supermarket
View
Date：2025-04-17 07:41:04
From salsas to barbecue sauces to refrigerated beverages, small artisanal brands are infiltrating grocery shelves everywhere. How did this happen? Today on the show, we team up with Dan Pashman of The Sporkful food podcast to follow the rise of niche soda maker Olipop, and share the hidden incentives that have grocers making shelf space for these products.
Listen to The Sporkful on Apple or Spotify.
Related episodes:
Grocery delivery wars
How grocery shelves get stacked
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (22819)
Related
- What do we know about the mysterious drones reported flying over New Jersey?
- How long is the Kentucky Derby? How many miles is the race at Churchill Downs?
- Lawyers dispute child’s cause of death in ‘treadmill abuse’ murder case
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Threestyle (Freestyle)
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Bryan Kohberger's lawyer claims prosecution has withheld the audio of key video evidence in Idaho murders case
- Jessie James Decker Shares Postpartum Body Struggles After Welcoming Baby No. 4
- Nick Viall and Wife Natalie Joy Reveal F--ked Up Hairstylist Walked Out on Wedding Day
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Could two wealthy, opinionated Thoroughbred owners reverse horse racing's decline?
Ranking
- Grammy nominee Teddy Swims on love, growth and embracing change
- William H. Macy praises wife Felicity Huffman's 'great' performance in upcoming show
- What does '6:16 in LA' mean? Fans analyze Kendrick Lamar's latest Drake diss
- Arizona is boosting efforts to protect people from the extreme heat after hundreds died last summer
- Arkansas State Police probe death of woman found after officer
- Flowers, candles, silence as Serbia marks the 1st anniversary of mass shooting at a Belgrade school
- Biden to award Medal of Freedom to Nancy Pelosi, Al Gore, Katie Ledecky and more
- Arizona Gov. Katie Hobbs signs bill to repeal 1864 ban on most abortions
Recommendation
The Daily Money: Spending more on holiday travel?
Safety lapses contributed to patient assaults at Oregon State Hospital, federal report says
ACLU, abortion rights group sue Chicago over right to protest during Democratic National Convention
The Lakers fire coach Darvin Ham after just 2 seasons in charge and 1st-round playoff exit
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
Congressman praises heckling of war protesters, including 1 who made monkey gestures at Black woman
'Fear hovering over us': As Florida dismantles DEI, some on campuses are pushing back
Jewish students grapple with how to respond to pro-Palestinian campus protests